https://www.digitalchemy.digital/case-studies/halsten-stride-talking-head-ad https://www.digitalchemy.digital/media/paid/redlight-therapy-for-old/thumbnail.jpg Halsten Stride: talking head ad for beauty and wellness An 80-year-old testimonial that wins over the most skeptical audience in DTC: older buyers who have heard it all before. https://www.digitalchemy.digital/media/paid/redlight-therapy-for-old/video-full.mp4 55 https://www.digitalchemy.digital/case-studies/onechurch-podcast-ad https://www.digitalchemy.digital/media/paid/church-communication/thumbnail.jpg OneChurch: podcast-style ad for churches A three-voice stage conversation that sells church communication software without one word about software. https://www.digitalchemy.digital/media/paid/church-communication/video-full.mp4 115 https://www.digitalchemy.digital/case-studies/autobuddy-same-car-190-less-street-interview-ad https://www.digitalchemy.digital/media/paid/car-loan/thumbnail.jpg AutoBuddy street interview ad: Same car, $190 less A street poll of monthly car repayments turns up two RAV4 drivers, one paying $680 and one paying $490 through AutoBuddy. https://www.digitalchemy.digital/media/paid/car-loan/video-full.mp4 76 https://www.digitalchemy.digital/case-studies/eco-launcher-talking-head-ad https://www.digitalchemy.digital/media/paid/mobile-app/thumbnail.jpg Eco Launcher: talking head ad for a mobile app A young woman in a fairy-lit bedroom claims one zodiac sign “literally cannot be defeated” and holds up the app that tells you if it's yours. https://www.digitalchemy.digital/media/paid/mobile-app/video-full.mp4 30 https://www.digitalchemy.digital/case-studies/ascendskin-talking-head-ad https://www.digitalchemy.digital/media/paid/cologne/thumbnail.jpg AscendSkin: talking head ad for beauty and wellness A founder holds up a letter saying his brand is ruining the fragrance industry, then sets a $28 body butter against the $400 cologne he used to sell. https://www.digitalchemy.digital/media/paid/cologne/video-full.mp4 80 https://www.digitalchemy.digital/case-studies/tallow-honey-balm-product-demo-ad https://www.digitalchemy.digital/media/paid/natural-wellness/thumbnail.jpg Tallow Honey Balm: product demo ad for beauty and wellness A nurse in blue scrubs talks to her phone from the driver's seat about sanitizer-cracked hands, then rubs Tallow Honey Balm into them on camera. https://www.digitalchemy.digital/media/paid/natural-wellness/video-full.mp4 144 https://www.digitalchemy.digital/case-studies/pupbiotics-few-more-good-years-podcast-ad https://www.digitalchemy.digital/media/paid/pet-supplements/thumbnail.jpg Pupbiotics podcast-style ad: A few more good years An owner whose dog Bear turns 12 this month wants “a few more good years,” and the friend across the table tells her old age isn't a diagnosis. https://www.digitalchemy.digital/media/paid/pet-supplements/video-full.mp4 79 https://www.digitalchemy.digital/case-studies/leevli-talking-head-ad https://www.digitalchemy.digital/media/paid/real-estate/thumbnail.jpg Leevli: talking head ad for real estate A presenter in a navy blazer walks a busy city plaza and pitches Leevli as the bridge “from listings to living,” while neighbors and moving days fill every cutaway. https://www.digitalchemy.digital/media/paid/real-estate/video-full.mp4 43 https://www.digitalchemy.digital/case-studies/welder-plan-talking-head-ad https://www.digitalchemy.digital/media/paid/insurance/thumbnail.jpg Welder Plan: talking head ad for insurance A soot-smudged welder, helmet flipped up, films himself on the shop floor to explain an IUL to guys in the trade who have never heard of one. https://www.digitalchemy.digital/media/paid/insurance/video-full.mp4 37 https://www.digitalchemy.digital/case-studies/everheld-product-demo-ad https://www.digitalchemy.digital/media/organic/beauty/thumbnail.jpg Everheld: product demo video for beauty and wellness A presenter in a Sephora aisle scores three big-name foundations out of 10, then gives Everheld 4 in 1 Foundation a 100. https://www.digitalchemy.digital/media/organic/beauty/video-full.mp4 93 https://www.digitalchemy.digital/case-studies/daily-horoscope-launcher-rich-meter-tiktok-video https://www.digitalchemy.digital/media/organic/horoscope-app/thumbnail.jpg Daily Horoscope Launcher organic social video: Rich Meter Five zodiac signs pose against a blue-lit wall as a red Rich Meter climbs, and Leo alone overflows it under falling cash. https://www.digitalchemy.digital/media/organic/horoscope-app/video-full.mp4 22 https://www.digitalchemy.digital/case-studies/leevli-elevator-marriage-street-interview-ad https://www.digitalchemy.digital/media/organic/real-estate/thumbnail.jpg Leevli street interview video: Elevator marriage A couple on the 31st floor explains why half their marriage happens in the elevator. https://www.digitalchemy.digital/media/organic/real-estate/video-full.mp4 36 https://www.digitalchemy.digital/case-studies/moonela-tiktok-video https://www.digitalchemy.digital/media/organic/jewelry/thumbnail.jpg Moonela: organic social video for jewelry A 14-second Moonela post swings a pear-cut pendant from a manicured hand, then hangs it on a woman in a white shirt under one line: “The one piece you'll never take off.” https://www.digitalchemy.digital/media/organic/jewelry/video-full.mp4 14 https://www.digitalchemy.digital/case-studies/pupbiotics-daisy-seems-fine-podcast-ad https://www.digitalchemy.digital/media/all-projects/podcast-style/02/thumbnail.jpg Pupbiotics podcast-style ad: Daisy seems fine A younger dog owner asks if dogs even need vitamins, and the older host across the table points to the one he takes every morning. https://www.digitalchemy.digital/media/all-projects/podcast-style/02/video-full.mp4 83 https://www.digitalchemy.digital/case-studies/expert-market-podcast-ad https://www.digitalchemy.digital/media/all-projects/podcast-style/05/thumbnail.jpg Expert Market: podcast-style ad for SaaS A podcast guest warns business owners they may be overpaying for their phone system, then points them to a free Expert Market price comparison. https://www.digitalchemy.digital/media/all-projects/podcast-style/05/video-full.mp4 22 https://www.digitalchemy.digital/case-studies/seekglo-podcast-ad https://www.digitalchemy.digital/media/all-projects/podcast-style/07/thumbnail.jpg SeekGlo: podcast-style ad for beauty and wellness A podcast co-host who has “given up on stretch marks” fires five doubts at a friend who swears by SeekGlo's micro needles. https://www.digitalchemy.digital/media/all-projects/podcast-style/07/video-full.mp4 42 https://www.digitalchemy.digital/case-studies/autobuddy-plumbers-4k-street-interview-ad https://www.digitalchemy.digital/media/all-projects/street-interview/01/thumbnail.jpg AutoBuddy street interview ad: The plumber's $4K A plumber in work boots explains how he saved over four grand by skipping the dealer's “business rate” on a car bought through his ABN. https://www.digitalchemy.digital/media/all-projects/street-interview/01/video-full.mp4 60 https://www.digitalchemy.digital/case-studies/autobuddy-4700-from-checking-street-interview-ad https://www.digitalchemy.digital/media/all-projects/street-interview/02/thumbnail.jpg AutoBuddy street interview ad: $4,700 from checking The interviewer opens on “$4,700 saved on his car loan. Just from checking,” before a local with a takeaway coffee tells how his mate got stung at the dealership. https://www.digitalchemy.digital/media/all-projects/street-interview/02/video-full.mp4 41 https://www.digitalchemy.digital/case-studies/choicey-street-interview-ad https://www.digitalchemy.digital/media/all-projects/street-interview/05/thumbnail.jpg Choicey: street interview ad for insurance A street interview for Choicey where a man paying $320 a month for family cover learns his waiting periods carry over when he switches. https://www.digitalchemy.digital/media/all-projects/street-interview/05/video-full.mp4 56 https://www.digitalchemy.digital/case-studies/leevli-thin-walls-street-interview-ad https://www.digitalchemy.digital/media/all-projects/street-interview/06/thumbnail.jpg Leevli street interview ad: Thin walls weekend A renter with walls so thin she heard her neighbor propose, fight and break up in one weekend. https://www.digitalchemy.digital/media/all-projects/street-interview/06/video-full.mp4 16 https://www.digitalchemy.digital/case-studies/leevli-miami-resident-street-interview-ad https://www.digitalchemy.digital/media/all-projects/street-interview/07/thumbnail.jpg Leevli street interview ad: Ask a Miami resident Five Miami residents answer one moving-in question for Leevli, from an Uber floating in the garage to an iguana on the balcony. https://www.digitalchemy.digital/media/all-projects/street-interview/07/video-full.mp4 79 https://www.digitalchemy.digital/case-studies/leevli-hallway-truth-street-interview-ad https://www.digitalchemy.digital/media/all-projects/street-interview/08/thumbnail.jpg Leevli street interview ad: The hallway is the truth A resident's apartment-hunting rule: walk the hallway at 11 at night, because the unit always shows well. https://www.digitalchemy.digital/media/all-projects/street-interview/08/video-full.mp4 29 https://www.digitalchemy.digital/case-studies/yourdebtpath-four-years-of-minimums-street-interview-ad https://www.digitalchemy.digital/media/all-projects/street-interview/09/thumbnail.jpg YourDebtPath street interview ad: Four years of minimums A gray-haired woman on a suburban street admits four years of minimum payments left her owing more than when she started. https://www.digitalchemy.digital/media/all-projects/street-interview/09/video-full.mp4 61 https://www.digitalchemy.digital/case-studies/yourdebtpath-good-money-still-in-debt-street-interview-ad https://www.digitalchemy.digital/media/all-projects/street-interview/10/thumbnail.jpg YourDebtPath street interview ad: Good money, still in debt A parking-lot confession from a man who makes good money and still couldn't get ahead of $26,000 in credit card debt. https://www.digitalchemy.digital/media/all-projects/street-interview/10/video-full.mp4 57 https://www.digitalchemy.digital/case-studies/yourdebtpath-debt-quiz-street-interview-ad https://www.digitalchemy.digital/media/all-projects/street-interview/11/thumbnail.jpg YourDebtPath street interview ad: Scrolling past the quiz A woman on a suburban sidewalk admits she scrolled past the YourDebtPath quiz for two months before she took it. https://www.digitalchemy.digital/media/all-projects/street-interview/11/video-full.mp4 51 https://www.digitalchemy.digital/case-studies/lineman-plan-talking-head-ad https://www.digitalchemy.digital/media/all-projects/talking-head/01/thumbnail.jpg Lineman Plan: talking head ad for insurance A lineman in a scuffed hard hat talks to his phone from the truck cab about an IUL from the Lineman Plan that he calls “actually yours to keep.” https://www.digitalchemy.digital/media/all-projects/talking-head/01/video-full.mp4 42 https://www.digitalchemy.digital/case-studies/daily-horoscope-launcher-talking-head-ad https://www.digitalchemy.digital/media/all-projects/talking-head/06/thumbnail.jpg Daily Horoscope Launcher: talking head ad for a mobile app A woman in her parked car asks “How do you actually understand your birth chart?” and pins every horoscope that never fits on a Virgo rising and a Pisces moon. https://www.digitalchemy.digital/media/all-projects/talking-head/06/video-full.mp4 24 https://www.digitalchemy.digital/case-studies/seniorschoice-talking-head-ad https://www.digitalchemy.digital/media/all-projects/talking-head/13/thumbnail.jpg SeniorsChoice: talking head ad for insurance A white-haired woman in a lilac cardigan leans on her kitchen counter and tells Canadian seniors not to be “the parent that doesn't have the money to pay for their own funeral.” https://www.digitalchemy.digital/media/all-projects/talking-head/13/video-full.mp4 70 https://www.digitalchemy.digital/case-studies/sherlock-plus-james-at-the-door-talking-head-ad https://www.digitalchemy.digital/media/all-projects/talking-head/14/thumbnail.jpg Sherlock+ talking head ad: James at the door Door-camera footage of a man pounding on Hannah's door hands off to a woman at home with one rule: search every internet match on Sherlock+ first. https://www.digitalchemy.digital/media/all-projects/talking-head/14/video-full.mp4 45 https://www.digitalchemy.digital/case-studies/sherlock-plus-red-flags-talking-head-ad https://www.digitalchemy.digital/media/all-projects/talking-head/17/thumbnail.jpg Sherlock+ talking head ad: Friend spots red flags Two friends in two rooms: one is dressing for a trip with a man she met last week, the other asks “Please tell me you checked him first.” https://www.digitalchemy.digital/media/all-projects/talking-head/17/video-full.mp4 63 https://www.digitalchemy.digital/case-studies/familycover-talking-head-ad https://www.digitalchemy.digital/media/all-projects/talking-head/18/thumbnail.jpg FamilyCover: talking head ad for insurance A woman in a gray hoodie, filmed around a family home with kids' trainers on the stairs, asks UK parents to picture their partner paying the bills the week after they're gone. https://www.digitalchemy.digital/media/all-projects/talking-head/18/video-full.mp4 69 https://www.digitalchemy.digital/case-studies/seniorschoice-street-interview-ad https://www.digitalchemy.digital/media/all-projects/street-interview/21/thumbnail.jpg SeniorsChoice: street interview ad for insurance A main-street question, “Who's gonna pay for your funeral?”, hands off to an older woman at home who walks through SeniorsChoice coverage. https://www.digitalchemy.digital/media/all-projects/street-interview/21/video-full.mp4 85 https://www.digitalchemy.digital/case-studies/zodiac-sign-horoscope-launcher-podcast-ad https://www.digitalchemy.digital/media/all-projects/podcast-style/08/thumbnail.jpg Zodiac Sign Horoscope Launcher: podcast-style ad for a mobile app A podcast host at a candlelit table warns Gemini, Virgo and Pisces of “difficult days” and sends them to the Zodiac Sign Horoscope Launcher app. https://www.digitalchemy.digital/media/all-projects/podcast-style/08/video-full.mp4 29 https://www.digitalchemy.digital/case-studies/strobe-flashlight-launcher-night-montage-tiktok-video https://www.digitalchemy.digital/media/all-projects/organic-social/01/thumbnail.jpg Strobe Flashlight Launcher organic social video: Night montage A 12-second night montage opens on “I didn't think I needed this app until I actually did” and ends on the Strobe Flashlight Launcher install page. https://www.digitalchemy.digital/media/all-projects/organic-social/01/video-full.mp4 12 https://www.digitalchemy.digital/case-studies/strobe-flashlight-launcher-dark-path-tiktok-video https://www.digitalchemy.digital/media/all-projects/organic-social/02/thumbnail.jpg Strobe Flashlight Launcher organic social video: Dark path walk A man walks a dark overgrown path under the caption “No need to be afraid of the dark anymore!” before the same app goes to work on a breaker panel. https://www.digitalchemy.digital/media/all-projects/organic-social/02/video-full.mp4 15 https://www.digitalchemy.digital/case-studies/strobe-flashlight-launcher-emergency-pov-tiktok-video https://www.digitalchemy.digital/media/all-projects/organic-social/03/thumbnail.jpg Strobe Flashlight Launcher organic social video: Emergency POV Under the title “POV: Your phone is now an emergency flashlight,” a 17-second post walks through a flashlight app one mode at a time, from a steady beam to Morse signals. https://www.digitalchemy.digital/media/all-projects/organic-social/03/video-full.mp4 17 https://www.digitalchemy.digital/case-studies/strobe-flashlight-launcher-data-hungry-apps-tiktok-video https://www.digitalchemy.digital/media/all-projects/organic-social/04/thumbnail.jpg Strobe Flashlight Launcher organic social video: Data-hungry apps A man in a gray quarter-zip warns “Don't download another flashlight app until you watch this” and explains why his old one had to go. https://www.digitalchemy.digital/media/all-projects/organic-social/04/video-full.mp4 34 https://www.digitalchemy.digital/case-studies/daily-horoscope-launcher-days-with-meaning-tiktok-video https://www.digitalchemy.digital/media/all-projects/organic-social/05/thumbnail.jpg Daily Horoscope Launcher organic social video: Days with meaning A voiceover tells viewers “some days carry more meaning than others” over a zodiac spiral, orbiting planets and a birth chart, then hands them to Daily Horoscope Launcher. https://www.digitalchemy.digital/media/all-projects/organic-social/05/video-full.mp4 30 https://www.digitalchemy.digital/case-studies/zodiac-sign-horoscope-launcher-in-the-car-tiktok-video https://www.digitalchemy.digital/media/all-projects/organic-social/06/thumbnail.jpg Zodiac Sign Horoscope Launcher organic social video: In the car A silver-haired woman in the driver's seat tells Android users she “couldn't believe how closely” her morning horoscope matched what she is going through. https://www.digitalchemy.digital/media/all-projects/organic-social/06/video-full.mp4 31 https://www.digitalchemy.digital/case-studies/zodiac-sign-horoscope-launcher-mug-in-hand-tiktok-video https://www.digitalchemy.digital/media/all-projects/organic-social/07/thumbnail.jpg Zodiac Sign Horoscope Launcher organic social video: Mug in hand A woman in clear-framed glasses, black mug in hand, walks Android users through her 20-second horoscope check while the app's moon icon stays pinned in the corner. https://www.digitalchemy.digital/media/all-projects/organic-social/07/video-full.mp4 33 https://www.digitalchemy.digital/case-studies/zodiac-sign-horoscope-launcher-lucky-signs-tiktok-video https://www.digitalchemy.digital/media/all-projects/organic-social/08/thumbnail.jpg Zodiac Sign Horoscope Launcher organic social video: Lucky signs Mid-mascara, a woman announces “The Zodiac Signs Entering their luckiest Chapter” and teases four signs that may be heading into a lucky stretch. https://www.digitalchemy.digital/media/all-projects/organic-social/08/video-full.mp4 43 https://www.digitalchemy.digital/case-studies/business-phone-quotes-headset-handoff-b-roll-ad https://www.digitalchemy.digital/media/all-projects/b-roll/01/thumbnail.jpg Business Phone Quotes b-roll ad: Headset handoff A small business worker trades a corded desk phone for a colleague's headset as the ad turns from black and white to color, then points viewers to free phone system quotes. https://www.digitalchemy.digital/media/all-projects/b-roll/01/video-full.mp4 20 https://www.digitalchemy.digital/case-studies/eco-launcher-b-roll-ad https://www.digitalchemy.digital/media/all-projects/b-roll/02/thumbnail.jpg Eco Launcher: b-roll ad for a mobile app Over a phone in a candlelit room, a voiceover calls Eco Launcher's compatibility check on an ex “scary accurate” and pitches daily readings with “no paywalls.” https://www.digitalchemy.digital/media/all-projects/b-roll/02/video-full.mp4 22 https://www.digitalchemy.digital/case-studies/business-phone-quotes-phone-off-the-ledge-b-roll-ad https://www.digitalchemy.digital/media/all-projects/b-roll/03/thumbnail.jpg Business Phone Quotes b-roll ad: Phone off the ledge An old desk phone vanishes from a city balcony ledge, and the ad follows a cloud phone system from a home office to a busy sidewalk before a man holds up a handwritten “TAP BELOW 2 LEARN MORE” sign. https://www.digitalchemy.digital/media/all-projects/b-roll/03/video-full.mp4 16 https://www.digitalchemy.digital/case-studies/leevli-claymation-ad https://www.digitalchemy.digital/media/all-projects/claymation/01/thumbnail.jpg Leevli: claymation ad for real estate A stop-motion fable about bamboo: a real estate brand selling patience while every competitor sells urgency. https://www.digitalchemy.digital/media/all-projects/claymation/01/video-full.mp4 49 https://www.digitalchemy.digital/case-studies/ascendskin-claymation-ad https://www.digitalchemy.digital/media/all-projects/claymation/02/thumbnail.jpg AscendSkin: claymation ad for beauty and wellness A satirical claymation ad where Big Fragrance sues the upstart cologne brand for making men stop overpaying. https://www.digitalchemy.digital/media/all-projects/claymation/02/video-full.mp4 53 https://www.digitalchemy.digital/case-studies/bee-motion-graphics-ad https://www.digitalchemy.digital/media/all-projects/motion-graphics/01/thumbnail.jpg Bee: motion graphics ad A 10-second motion graphics ad puts one claim in yellow type, “1/3 the price,” over a turning Bee wristband and closes on “Get Bee” at $49.99. https://www.digitalchemy.digital/media/all-projects/motion-graphics/01/video-full.mp4 10 https://www.digitalchemy.digital/case-studies/faux-natural-olive-tree-unboxing-ad https://www.digitalchemy.digital/media/all-projects/ugc-unboxing/01/thumbnail.jpg Faux Natural UGC unboxing ad: Branches open right up A 21-second unboxing follows an 8 ft olive tree from a taped box to a corner of the living room, with a voiceover that names what it's made of: “real wood trunk, silk leaves.” https://www.digitalchemy.digital/media/all-projects/ugc-unboxing/01/video-full.mp4 21 https://www.digitalchemy.digital/case-studies/while-talking-head-ad https://www.digitalchemy.digital/media/all-projects/talking-head/20/thumbnail.jpg While: talking head ad for a mobile app A man laughs at a clip about customer service hold times, says “Yeah, this used to be me,” and tells the story of the morning he spent an hour on hold with a cab waiting downstairs. https://www.digitalchemy.digital/media/all-projects/talking-head/20/video-full.mp4 54 https://www.digitalchemy.digital/case-studies/corvana-talking-head-ad https://www.digitalchemy.digital/media/all-projects/talking-head/21/thumbnail.jpg Corvana: talking head ad for SaaS A presenter at a table outside a busy store opens on “Sales went up, profit went down” and turns her laptop to the camera to show the Corvana dashboard. https://www.digitalchemy.digital/media/all-projects/talking-head/21/video-full.mp4 28 https://www.digitalchemy.digital/case-studies/gluconol-ultra-talking-head-ad https://www.digitalchemy.digital/media/all-projects/talking-head/22/thumbnail.jpg Gluconol Ultra: talking head ad for beauty and wellness A daughter films her 64-year-old mother at the breakfast table, and the mother admits she called the supplement “un invento tuyo” (“something you made up”) before she started taking it every morning. https://www.digitalchemy.digital/media/all-projects/talking-head/22/video-full.mp4 31 https://www.digitalchemy.digital/case-studies/cfo-ai-chief-of-staff-podcast-ad https://www.digitalchemy.digital/media/all-projects/podcast-style/09/thumbnail.jpg cfo.ai: podcast-style ad for SaaS A chief of staff recalls the day her CEO asked “if we can still hire two engineers next month” with the biggest deal a quarter late, and shows how she gets the answer from Ari. https://www.digitalchemy.digital/media/all-projects/podcast-style/09/video-full.mp4 29 https://www.digitalchemy.digital/case-studies/cfo-ai-founders-street-interview-ad https://www.digitalchemy.digital/media/all-projects/street-interview/22/thumbnail.jpg cfo.ai: street interview ad for SaaS A street interviewer on a startup conference floor asks founders how they handle their finances, hears “11 Google Sheets, don't ask,” a chatbot and a part-time CFO, and finds one founder who uses Ari. https://www.digitalchemy.digital/media/all-projects/street-interview/22/video-full.mp4 43 https://www.digitalchemy.digital/case-studies/cfo-ai-solo-founder-talking-head-ad https://www.digitalchemy.digital/media/all-projects/talking-head/23/thumbnail.jpg cfo.ai: talking head ad for SaaS A solo founder films herself at home, lists the money questions no one warned her about, and asks Ari “if I hire someone next month and revenue stays flat, what happens to cash?” https://www.digitalchemy.digital/media/all-projects/talking-head/23/video-full.mp4 40 https://www.digitalchemy.digital/case-studies/cfo-ai-fractional-cfo-b-roll-ad https://www.digitalchemy.digital/media/all-projects/b-roll/04/thumbnail.jpg cfo.ai: b-roll ad for SaaS “A day in the life of a fractional CFO” runs from 7:58 AM to 5:52 PM in one home office, as the CFO for three startups hands the day's questions to Ari and checks every number it sends back. https://www.digitalchemy.digital/media/all-projects/b-roll/04/video-full.mp4 36 https://www.digitalchemy.digital/case-studies/faux-natural-coconut-palm-unboxing-ad https://www.digitalchemy.digital/media/all-projects/ugc-unboxing/02/thumbnail.jpg Faux Natural UGC unboxing ad: Pool glow-up “Coconut palms don't grow in New Jersey. Mine came in a box.” An 8 ft palm goes from a crate on the lawn to a bed beside the pool, and the pool “thinks it's in Miami.” https://www.digitalchemy.digital/media/all-projects/ugc-unboxing/02/video-full.mp4 22 https://www.digitalchemy.digital/case-studies/faux-natural-olive-tree-real-or-fake-unboxing-ad https://www.digitalchemy.digital/media/all-projects/ugc-unboxing/03/thumbnail.jpg Faux Natural UGC unboxing ad: Real or fake? An unboxing opens on lichen-spotted bark under “REAL OR FAKE? my 8 ft olive tree,” and the owner answers the question her guests ask about its age: “Three weeks.” https://www.digitalchemy.digital/media/all-projects/ugc-unboxing/03/video-full.mp4 21 https://www.digitalchemy.digital/case-studies/faux-natural-christmas-tree-unboxing-ad https://www.digitalchemy.digital/media/all-projects/ugc-unboxing/04/thumbnail.jpg Faux Natural UGC unboxing ad: The tree lights itself On the first snow of the year a couple carries a box up the stoop, folds down the hinged branches of a 5 ft tree and finds the lights in the pine cones: “No tangled lights this year.” https://www.digitalchemy.digital/media/all-projects/ugc-unboxing/04/video-full.mp4 21 https://www.digitalchemy.digital/case-studies/plumbrx-street-interview-ad https://www.digitalchemy.digital/media/all-projects/street-interview/23/thumbnail.jpg PlumbRx: street interview ad for home goods Asked for their hair secret on a New York sidewalk, three women point to their plumber, who visits so often he sends a gift basket every year and calls them “his Golden Girls.” https://www.digitalchemy.digital/media/all-projects/street-interview/23/video-full.mp4 47