- B-Roll
Eco Launcher: b-roll ad for a mobile app
Over a phone in a candlelit room, a voiceover calls Eco Launcher's compatibility check on an ex “scary accurate” and pitches daily readings with “no paywalls.”
01
Brief
Eco Launcher is an astrology app, and its welcome screen names it in the ad's last seconds. The voiceover sells it as “Every morning, one swipe, no paywalls,” with “pure clarity on love and career,” and the close says “It's 100% free on Android.”
It speaks to horoscope readers who feel that “The universe is loud right now” and who are tired of apps that “gatekeep your destiny.” In 22 seconds the ad has to move them from mood to a tap, ending on “Claim your sign today!”
02
Format and style
A b-roll piece with a first-person voiceover, lit warm and low: a hand holds a phone against a blur of golden bokeh, then over a patterned throw beside lit candles, cut with a woman in black on a dark green velvet sofa under a moon-phase tapestry and fairy lights. A line of white text, “Your daily guide” with a moon emoji, sits at the top of the opening shots.
Captions sit in the center in a white lowercase serif with a soft shadow, and they read like a diary line. The voice speaks as a user (“I checked my ex's compatibility”), and the app screens back each claim as the voice makes it, the pairing that AI app install ads need when the product is a reading the viewer has to see.
03
How it was made
I open on the hand and phone against the gold bokeh with “Don't ignore the energy today” and “The universe is loud right now.” “Every morning, one swipe” moves to the phone over the candles, scrolling a daily summary and a compatibility screen that asks for a partner's sign, and “love and career” cuts to the woman on the sofa, smiling down at her phone.
On “here's the real magic” a finger taps through the Custom Zodiac Readings grid, and “I checked my ex's compatibility” lands on Libra plus Leo, “Power meets passion” and an 85% score, with crying emoji faces raining down the screen for “scary accurate.” Back on the sofa she holds an illustrated card for “Finally, an astrology app.” “Tap below” and “100% free on Android” play over the purple “Welcome to Eco Launcher” screen and its Continue button, a gold zodiac wheel flashes past, and the home screen with a Libra summary and lucky number 6 carries “Claim your sign today!”
04
Deliverables
One b-roll ad, vertical 9:16
Runtime 0:22
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