Apartment and real estate video ads for Facebook
I make AI video ads for apartment communities, agents and listing platforms that run on Facebook and Instagram.
$100K+ in ad spend behind the work. Top Rated Plus on Upwork.
Leevli
Real Estate: Brand manifesto for a real estate platform; a walking presenter and resident b-roll carry the viewer from listings to neighbors and close on "Welcome to Leevli" with no offer #digitalchemy #paid
♫ Original audio · Leevli
Interface preview. Engagement shown for illustration.
Work shipped for
Niche
What converts in Facebook ads for real estate
Most real estate video shouts inventory: act now, rates are moving, this one won't last. Few viewers are buying this week, and they've learned to scroll past urgency. The creative that wins the months of consideration is the creative that tells them something true about the place, the process or the brand.
The work here ranges from street interviews (“what's one thing you wish you knew before moving in?”) that let renters and buyers hear themselves, to a claymation fable about patience that positions a listing platform as the brand that thinks in years. A talking head presenter walks a city plaza and pitches a brand manifesto, “from listings to living.”
Facebook pushes the same way. Apartment rental ads in the US run under the Housing special ad category, which removes age, gender and ZIP code targeting, turns off lookalike audiences and sets a minimum location radius of 15 miles. A property manager can't point the ad at young renters a few blocks from the building, so the creative has to make the right viewer stop on its own.
That's where street interviews earn their place. A question about real apartment life (thin walls, the elevator, the hallway that tells the truth about a building) speaks to people who rent and passes everyone else by, and each answer gives a renter something to recognize. A presenter walking the neighborhood does the same for place: the streets, the light, the walk home that a listing photo can't show. The viewer who lives that life keeps watching, and the targeting happens inside the ad.
For agents and platforms the move is the same: sell the worldview first and the listing second. I make real estate ads as street interviews, talking heads and claymation, and I storyboard, cast, voice and edit each one in-house from your brief, with the first cut in 24-72 hours.
Formats that fit real estate
Related niches
Real Estate questions
What video ads work for real estate?
Street interviews and talking heads for listing platforms and agents, plus claymation when a brand wants a story that stands apart from listing footage. The real estate work here includes a street interview series and a claymation brand story.
Can you make ads without filming a property?
Yes. The ads run on presenters, interviews and animation, so you need no shoot or property access. Send listing photos or screenshots if the ad needs to show the product.
Do you make organic content for real estate?
Yes. The same brief can produce Meta ads and organic videos for TikTok and Instagram.
Do apartment ads on Facebook need the Housing special ad category?
Yes. Apartment rental ads in the US run under Housing. Age, gender and ZIP code targeting aren't available, lookalike audiences are off, and the location radius starts at 15 miles. The creative has to find the renter, so I build it on real apartment life and the neighborhood around the building.
Can you make video ads for apartment communities?
Yes. Street interviews about real apartment life and a presenter walking the neighborhood both fit apartment communities, and the real estate work here includes a rentals platform's resident interview series. Send photos of the property if the ad needs to show it. The first cut lands in 24-72 hours.
Want video ads built for real estate?
Share your brief and I'll storyboard it, write the hooks and have a first cut in your hands within 24-72 hours.
Start a project
Founder & Lead AI Creator
Every frame, by hand
Digit Alchemy is a founder-led studio. I script, frame and finish every hook, every cut, every avatar's pause and glance myself. No handoffs to a production line, no template doing the thinking.
You bring the brief. I storyboard it, write the hooks and script, and make the creative calls on top: which style, which face, which pace. Every style runs in-house, from AI UGC and street interviews to motion graphics, 2D and 3D animation and claymation.
There's a faster way to make AI video: chain node-based automations together, drop a templated avatar on top, ship a hundred variants. It's also the fastest way to lose the viewer. Audiences recognize that content in half a second: the same faces, the same cadence, the same synthetic gloss. I craft frame by frame. Automation handles rendering, versioning and delivery, and never touches how the ad looks, sounds or sells.
Viewers watch what feels native to the feed and skip what feels generated. The gap comes down to a hundred small decisions per video that automated pipelines skip. Casting the right face for the audience, pacing the hook to the platform, matching the grain and light of real phone footage. It costs more time. It converts.
How it works
Brief in, ad out.
One process for every style, from AI UGC to 3D animation.
01
Send a Brief
A script, a concept, a product link or a competitor ad you like. A rough idea is enough to start.
02
Storyboard and Script
I write the hooks and the script, storyboard every scene, and pick the style that fits: UGC, animation, claymation or cinematic.
03
Production
I handle casting, voice, motion and edit in-house and check every frame against the platform the ad runs on.
04
Delivery and Revisions
First cut in 24-72 hours, in native 9:16. Revisions and new variations follow on the same clock.
Pricing
How Pricing Works
There's no fixed price list here. I scope every project around what you need: the style, the length, how many hooks or variations you want, and how much animation goes into it.
Ten concepts for the price of one shoot day.
A shoot day buys one idea on one set. The same budget here buys ten finished ads, scripted and storyboarded, in whichever styles fit.
Meta ads start from $140, organic social videos from $110. I scope batches and full campaigns per project.
Send a brief, a script or a competitor ad you like, or book a quick call, and you'll have a clear scope and price before anything starts.
Questions before you brief
How fast is the first cut?
Within 24-72 hours once we agree the brief. Variations and revisions follow on the same clock, so a five-variant batch lands inside a working week.
Do hooks and scripts come with the video, or do I supply them?
They come with it. I write the hooks and script for every ad and storyboard it before production starts. Send your own script and I'll produce it as written.
Which styles can you make?
AI UGC, talking heads, street interviews, podcast-style, product demos, motion graphics, 2D and 3D animation, claymation, Pixar-style and cinematic. I make all of it in-house, so one brief can run across several styles.
What's the revisions policy?
Revisions come included until the cut matches the agreed brief: hook, format, platform, length. A new script or format after approval counts as a new deliverable, and I scope it as one.
What do you need from me to start?
The offer and who it's for; any references (a competitor ad you like, a script, a concept); brand assets such as logo, colors, product shots or app access; and the link the ad should send people to. A rough idea is enough to begin.
Who owns the avatars and voices?
You own the finished ads for any channel, with no usage window. I create avatars and voices per project and never reuse them for other clients.
Do you run the ads, or just make them?
Digit Alchemy produces the creative; you or your media buyer run it. You get everything in native 9:16, ready to upload to Meta or TikTok, with hook variants named for testing.
What's the minimum project?
Meta ads start from $140 and organic social videos from $110. Most projects are batches: several hooks on one format, or one message across two or three formats. I scope and quote them before anything starts.
What happens if an ad doesn't perform?
Performance depends on the offer, the targeting and the spend, and no creative wins every test. Brands find winners by testing several creatives. Revisions cover matching the approved brief. I quote new concepts after approval as new work.
Will Meta flag or reject AI-made ads?
Across $100K+ in ad spend, Meta has not rejected any of my ads for being AI-made. Meta can add an "AI info" label to some content, and ads about social issues, elections or politics carry extra disclosure rules.
What are the payment terms?
Every project runs 50/50: half upfront, half on delivery. Upwork projects run through Upwork's payment protection.
Start your project
Send a brief or book a call. You'll have a style recommendation and a quote within one business day.