SaaS video ads for Facebook
I make AI video ads for SaaS companies that run on Facebook and Instagram.
$100K+ in ad spend behind the work. Top Rated Plus on Upwork.
Expert Market
SaaS: Callout to business owners overpaying for phone systems; call recording and remote access become the new standard, and the ad drives to a free price comparison #digitalchemy #paid
♫ Original audio · Expert Market
Interface preview. Engagement shown for illustration.
Work shipped for
Niche
What converts in Facebook ads for SaaS
Software buyers scroll past dashboards. They stop for a number they're overpaying, a standard their competitors already meet, or a problem described in their own words. SaaS video creative works when it sells the outcome and names the cost of not switching before it shows a single screen.
Podcast-style conversations suit B2B because buyers trust peers: a podcast guest opens on “Your business is probably overpaying for its phone system right now” and names the standard a current system should meet. B-roll carries the argument on mute, with the problem, the fix and the result cut to a voiceover in the buyer's own words.
SaaS ads on Facebook don't need a special ad category, so the usual audience options stay available. One exception matters for software sold on a payment plan: an ad built around paying in installments can fall into the Financial products and services category, with its fixed age range and no lookalike audiences. I keep the hook on the outcome and leave payment plans to the landing page.
On Facebook, a B2B buyer is a person in a personal feed, and the ad has to speak to them that way. A talking head at a table outside a busy store opens on “Sales went up, profit went down”, a line an owner checks against their own numbers before they know what the product is. Podcast-style ads give a line like that a peer's voice, a talking head gives it a face, and b-roll carries it on mute with captions. The screen appears once the viewer wants to see the fix.
Specificity wins: the new industry standard, the price comparison, the free quote. Vague “streamline your workflow” copy loses the people who'd benefit most. For SaaS I make b-roll and podcast-style ads, and I build each one from a storyboard of your brief through casting, voice, pacing and edit, with the first cut in 24-72 hours.
SaaS questions
What video ads work for SaaS?
Talking heads from a founder or customer point of view, podcast-style explainers and animated product walkthroughs.
How do you show a product with a complex interface?
Screen recordings go into the ad as overlays or animated UI, and each ad explains one feature so viewers can follow it.
Can the ads match our brand style?
Yes. Send your brand guidelines, colors and fonts, and every ad follows them.
Do Facebook video ads work for B2B SaaS?
They work when the ad sells the outcome before the product. A business owner scrolling Facebook stops for a cost they recognize, such as a phone system they overpay for, and a podcast guest, a talking head or a b-roll voiceover can name it in the first seconds. SaaS needs no special ad category, so the usual targeting stays available.
Do SaaS ads on Facebook need a special ad category?
No. Software ads run without one. The exception is an ad built around installment payments, which can fall into Financial products and services, with its fixed age range and no lookalike audiences.
Want video ads built for SaaS?
Share your brief and I'll storyboard it, write the hooks and have a first cut in your hands within 24-72 hours.
Start a project
Founder & Lead AI Creator
Every frame, by hand
Digit Alchemy is a founder-led studio. I script, frame and finish every hook, every cut, every avatar's pause and glance myself. No handoffs to a production line, no template doing the thinking.
You bring the brief. I storyboard it, write the hooks and script, and make the creative calls on top: which style, which face, which pace. Every style runs in-house, from AI UGC and street interviews to motion graphics, 2D and 3D animation and claymation.
There's a faster way to make AI video: chain node-based automations together, drop a templated avatar on top, ship a hundred variants. It's also the fastest way to lose the viewer. Audiences recognize that content in half a second: the same faces, the same cadence, the same synthetic gloss. I craft frame by frame. Automation handles rendering, versioning and delivery, and never touches how the ad looks, sounds or sells.
Viewers watch what feels native to the feed and skip what feels generated. The gap comes down to a hundred small decisions per video that automated pipelines skip. Casting the right face for the audience, pacing the hook to the platform, matching the grain and light of real phone footage. It costs more time. It converts.
How it works
Brief in, ad out.
One process for every style, from AI UGC to 3D animation.
01
Send a Brief
A script, a concept, a product link or a competitor ad you like. A rough idea is enough to start.
02
Storyboard and Script
I write the hooks and the script, storyboard every scene, and pick the style that fits: UGC, animation, claymation or cinematic.
03
Production
I handle casting, voice, motion and edit in-house and check every frame against the platform the ad runs on.
04
Delivery and Revisions
First cut in 24-72 hours, in native 9:16. Revisions and new variations follow on the same clock.
Pricing
How Pricing Works
There's no fixed price list here. I scope every project around what you need: the style, the length, how many hooks or variations you want, and how much animation goes into it.
Ten concepts for the price of one shoot day.
A shoot day buys one idea on one set. The same budget here buys ten finished ads, scripted and storyboarded, in whichever styles fit.
Meta ads start from $140, organic social videos from $110. I scope batches and full campaigns per project.
Send a brief, a script or a competitor ad you like, or book a quick call, and you'll have a clear scope and price before anything starts.
Questions before you brief
How fast is the first cut?
Within 24-72 hours once we agree the brief. Variations and revisions follow on the same clock, so a five-variant batch lands inside a working week.
Do hooks and scripts come with the video, or do I supply them?
They come with it. I write the hooks and script for every ad and storyboard it before production starts. Send your own script and I'll produce it as written.
Which styles can you make?
AI UGC, talking heads, street interviews, podcast-style, product demos, motion graphics, 2D and 3D animation, claymation, Pixar-style and cinematic. I make all of it in-house, so one brief can run across several styles.
What's the revisions policy?
Revisions come included until the cut matches the agreed brief: hook, format, platform, length. A new script or format after approval counts as a new deliverable, and I scope it as one.
What do you need from me to start?
The offer and who it's for; any references (a competitor ad you like, a script, a concept); brand assets such as logo, colors, product shots or app access; and the link the ad should send people to. A rough idea is enough to begin.
Who owns the avatars and voices?
You own the finished ads for any channel, with no usage window. I create avatars and voices per project and never reuse them for other clients.
Do you run the ads, or just make them?
Digit Alchemy produces the creative; you or your media buyer run it. You get everything in native 9:16, ready to upload to Meta or TikTok, with hook variants named for testing.
What's the minimum project?
Meta ads start from $140 and organic social videos from $110. Most projects are batches: several hooks on one format, or one message across two or three formats. I scope and quote them before anything starts.
What happens if an ad doesn't perform?
Performance depends on the offer, the targeting and the spend, and no creative wins every test. Brands find winners by testing several creatives. Revisions cover matching the approved brief. I quote new concepts after approval as new work.
Will Meta flag or reject AI-made ads?
Across $100K+ in ad spend, Meta has not rejected any of my ads for being AI-made. Meta can add an "AI info" label to some content, and ads about social issues, elections or politics carry extra disclosure rules.
What are the payment terms?
Every project runs 50/50: half upfront, half on delivery. Upwork projects run through Upwork's payment protection.
Start your project
Send a brief or book a call. You'll have a style recommendation and a quote within one business day.