- B-Roll
cfo.ai: b-roll ad for SaaS
“A day in the life of a fractional CFO” runs from 7:58 AM to 5:52 PM in one home office, as the CFO for three startups hands the day's questions to Ari and checks every number it sends back.
01
Brief
cfo.ai sells Ari to finance people who answer to several companies at once. The narrator is “the CFO for three startups,” and he splits the work in two lines: “Ari runs the numbers. I do the advising.”
The ad speaks to fractional CFOs and finance leads whose mornings fill with requests: “Board deck, launch numbers, a hire in December. Everyone needs something today.” In 36 seconds it has to cover a full workday, show that Ari's work can be checked, and end on “By six, the answers are out and tomorrow is planned.”
02
Format and style
A day-in-the-life b-roll with voiceover. A man with glasses, a beard and a navy sweater works from a small home office with blinds, a framed print and houseplants. The title holds at the top of the frame for the whole ad, and a time stamp under it marks the hours as the light moves from cool morning to low gold.
He never speaks on camera. The voiceover carries the story while the footage shows the work: client messages stacked on screen, coffee from a French press, video calls, notes by hand. Ari's screens take the full frame in between, set on a blue gradient. B-roll suits AI SaaS video ads for a workflow tool because a day of ordinary tasks shows the use case, and the product screens show how the work gets done.
03
How it was made
I open at 7:58 AM on him walking to the desk for “I'm the CFO for three startups,” and stack the morning's messages over his laptop and phone on “Every morning starts like this.” He pours coffee from a French press on “Everyone needs something today,” and on “Before my first call, I drop the questions into Ari” the frame cuts to Ari's chat window as the board question types in. Ari lists the steps it takes while I cut to him on video calls for “It works through them while I'm in client meetings.”
After lunch Ari writes up a suggested board opening, and on “Every number opens to its formula and the rows it came from” the board figures open to the inputs behind them. He works at the desk in mid-afternoon gold light on “I do the advising,” the 5:52 PM shots close the day in his notebook on “By six, the answers are out and tomorrow is planned,” and the end card puts the cfo.ai mark and a free-trial button on a navy-to-orange gradient.
04
Deliverables
One b-roll ad, vertical 9:16
Runtime 0:36
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