Loan video ads for Facebook
I make AI video ads for lenders and loan offers that run on Facebook and Instagram.
$100K+ in ad spend behind the work. Top Rated Plus on Upwork.
AutoBuddy
Loans: Street interview poll of monthly car repayments; four passers-by state what they pay, and a RAV4 driver on $490 explains how the AutoBuddy quiz beat the dealer's finance #digitalchemy #paid
♫ Original audio · AutoBuddy
Interface preview. Engagement shown for illustration.
Work shipped for
Niche
What converts in Facebook ads for loans
Loan and debt offers live or die on a single felt number: the monthly payment, the interest saved, the balance gone. The best video creative in this niche puts that number in the mouth of someone the viewer recognizes as themselves.
Street interviews are the workhorse. “How much are you paying a month for your car loan?” stacks answers until the twist (same car, $190 less), and the mechanism arrives in a peer's voice. Each new face on the sidewalk speaks for another slice of the audience and adds to the social proof.
On Facebook, the audience settings push the same way. Since January 2025, lenders in the US, or advertising to people there, run under the Financial products and services special ad category. Age is fixed at 18-65+, gender can't be selected, ZIP codes and lookalike audiences aren't available, and a location radius has to be at least 15 miles. Meta also prohibits ads for payday loans and for loans repaid in 90 days or less, so those offers can't advertise there at all.
With targeting this broad, the creative picks the audience. The interview question is the filter: ask what someone pays a month for their car loan, and the drivers with one lean in while everyone else scrolls on. I cast each interviewee by the buyer's age or job, so the viewer finds someone like them in the first seconds. The monthly saving then arrives in plain words, from a stranger on a sidewalk, where the viewer is already doing their own math.
Regulation shapes every script. I avoid guarantees, source every rate and example, and answer the three usual objections (cost, time, credit score) with free, sixty seconds and no credit impact before the CTA lands, so nothing rational stands in the way. I make street interviews for loans in-house end to end: the storyboard from your brief, the question, the casting, the voices, the pacing and the edit, with the first cut in 24-72 hours.
Formats that fit loans
Related niches
Loans questions
What ad formats work for loans and debt relief?
Street interviews and talking heads. Viewers compare their own payment against the numbers on screen, so real-sounding answers do the persuading.
How do you handle finance compliance?
You provide the approved rates, terms and disclaimers. The script stays inside them, and nothing goes to production before your sign-off.
Can I test several hooks from one brief?
Yes. Hook variations on the same script get scoped in the quote, with volume pricing for larger batches.
Do loan ads on Facebook run under a special ad category?
Yes. Since January 2025, advertisers in the US, or reaching people there, select Financial products and services for loan ads. Age is fixed at 18-65+, gender can't be selected, ZIP and lookalike audiences aren't available, and the location radius starts at 15 miles. The casting and the interview question pick out the buyer.
Which loan offers can't run ads on Facebook?
Payday loans and loans repaid in 90 days or less: Meta prohibits ads for both. Longer-term offers run under the Financial products and services category, with its fixed age range and no ZIP or lookalike targeting.
Want video ads built for loans?
Share your brief and I'll storyboard it, write the hooks and have a first cut in your hands within 24-72 hours.
Start a project
Founder & Lead AI Creator
Every frame, by hand
Digit Alchemy is a founder-led studio. I script, frame and finish every hook, every cut, every avatar's pause and glance myself. No handoffs to a production line, no template doing the thinking.
You bring the brief. I storyboard it, write the hooks and script, and make the creative calls on top: which style, which face, which pace. Every style runs in-house, from AI UGC and street interviews to motion graphics, 2D and 3D animation and claymation.
There's a faster way to make AI video: chain node-based automations together, drop a templated avatar on top, ship a hundred variants. It's also the fastest way to lose the viewer. Audiences recognize that content in half a second: the same faces, the same cadence, the same synthetic gloss. I craft frame by frame. Automation handles rendering, versioning and delivery, and never touches how the ad looks, sounds or sells.
Viewers watch what feels native to the feed and skip what feels generated. The gap comes down to a hundred small decisions per video that automated pipelines skip. Casting the right face for the audience, pacing the hook to the platform, matching the grain and light of real phone footage. It costs more time. It converts.
How it works
Brief in, ad out.
One process for every style, from AI UGC to 3D animation.
01
Send a Brief
A script, a concept, a product link or a competitor ad you like. A rough idea is enough to start.
02
Storyboard and Script
I write the hooks and the script, storyboard every scene, and pick the style that fits: UGC, animation, claymation or cinematic.
03
Production
I handle casting, voice, motion and edit in-house and check every frame against the platform the ad runs on.
04
Delivery and Revisions
First cut in 24-72 hours, in native 9:16. Revisions and new variations follow on the same clock.
Pricing
How Pricing Works
There's no fixed price list here. I scope every project around what you need: the style, the length, how many hooks or variations you want, and how much animation goes into it.
Ten concepts for the price of one shoot day.
A shoot day buys one idea on one set. The same budget here buys ten finished ads, scripted and storyboarded, in whichever styles fit.
Meta ads start from $140, organic social videos from $110. I scope batches and full campaigns per project.
Send a brief, a script or a competitor ad you like, or book a quick call, and you'll have a clear scope and price before anything starts.
Questions before you brief
How fast is the first cut?
Within 24-72 hours once we agree the brief. Variations and revisions follow on the same clock, so a five-variant batch lands inside a working week.
Do hooks and scripts come with the video, or do I supply them?
They come with it. I write the hooks and script for every ad and storyboard it before production starts. Send your own script and I'll produce it as written.
Which styles can you make?
AI UGC, talking heads, street interviews, podcast-style, product demos, motion graphics, 2D and 3D animation, claymation, Pixar-style and cinematic. I make all of it in-house, so one brief can run across several styles.
What's the revisions policy?
Revisions come included until the cut matches the agreed brief: hook, format, platform, length. A new script or format after approval counts as a new deliverable, and I scope it as one.
What do you need from me to start?
The offer and who it's for; any references (a competitor ad you like, a script, a concept); brand assets such as logo, colors, product shots or app access; and the link the ad should send people to. A rough idea is enough to begin.
Who owns the avatars and voices?
You own the finished ads for any channel, with no usage window. I create avatars and voices per project and never reuse them for other clients.
Do you run the ads, or just make them?
Digit Alchemy produces the creative; you or your media buyer run it. You get everything in native 9:16, ready to upload to Meta or TikTok, with hook variants named for testing.
What's the minimum project?
Meta ads start from $140 and organic social videos from $110. Most projects are batches: several hooks on one format, or one message across two or three formats. I scope and quote them before anything starts.
What happens if an ad doesn't perform?
Performance depends on the offer, the targeting and the spend, and no creative wins every test. Brands find winners by testing several creatives. Revisions cover matching the approved brief. I quote new concepts after approval as new work.
Will Meta flag or reject AI-made ads?
Across $100K+ in ad spend, Meta has not rejected any of my ads for being AI-made. Meta can add an "AI info" label to some content, and ads about social issues, elections or politics carry extra disclosure rules.
What are the payment terms?
Every project runs 50/50: half upfront, half on delivery. Upwork projects run through Upwork's payment protection.
Start your project
Send a brief or book a call. You'll have a style recommendation and a quote within one business day.