Privacy policy

We use two analytics tools to understand how the site is used. Both run in your browser and report to their providers:

• Google Analytics 4: the pages you view, the buttons and links you click (for example, opening the project form or booking a call), the niche you pick when you send a brief, your approximate location derived from your IP address, and device details such as browser, screen size and operating system.
• Microsoft Clarity: session recordings of how you move through a page (scrolling, clicks, taps), plus heatmaps aggregated across visitors. Clarity's default masking hides the text you type into form fields.

We use this to see which work people watch, where they stop, and whether the site is doing its job. We don't use it to identify you, and apart from the niche on a brief you send, we don't combine it with anything else ourselves. Clarity itself links its visitor ID to a Microsoft ID cookie (MUID) that it shares with bing.com, and Microsoft uses that cookie for site analytics, advertising and its own operations under its privacy statement.

If you visit from the European Union, the rest of the European Economic Area (Iceland, Liechtenstein and Norway), the United Kingdom or Switzerland, a small banner at the bottom left of the page asks first. Google Analytics and Microsoft Clarity stay off until you press Accept. If you press Decline, neither of them loads or sets a cookie. Visitors from other countries see no banner, and both tools load with the page.

To tell which country you're in, the site reads a country code that our host, Vercel, derives from your IP address and adds to each request. For those regions it sets a da_geo cookie for one day, so the page knows to ask. The site doesn't store your IP address; Vercel handles it under its own privacy policy, linked below.

You can change your choice at any time with the Cookie settings link at the bottom of every page, wherever you are. If you decline after accepting, the site switches both tools off and deletes the cookies they set on this site.

If you use the project form, we receive what you type: your name, email address, niche and project description. It's delivered to our inbox through Web3Forms and used to reply to you about your project. If you book a call, Google Calendar handles the booking under Google's own terms.

Each form submission also sends the page you sent it from, the referring site, the page you first landed on and any UTM campaign parameters in the link. After you click Start a project, each form you send includes the page of your latest click. The site keeps these in your browser's session storage for this visit only, so we know which page a message came from.

We never sell this information. Apart from the niche, which Google Analytics also records, we don't share it with anyone beyond the services needed to deliver it to us.

• Google Analytics: usage analytics
• Microsoft Clarity: session recordings and heatmaps
• Web3Forms: delivers the project form to our inbox
• Vercel: hosts the site and serves the videos
• Google Calendar: call booking

Each of these processes data under its own privacy policy, linked above.

Google Analytics sets _ga and _ga_NVV9TWQ56Q, and Microsoft Clarity sets _clck and _clsk on this site, to tell returning visits apart. Clarity also sets Microsoft's own cookies on clarity.ms and bing.com (MUID, CLID, SRM_B, MR, SM and ANONCHK), which last up to about 13 months, and keeps a tab ID (_cltk) in session storage. Google keeps analytics data for up to 14 months; Clarity keeps session recordings for 30 days, except favorited or labeled sessions and a random sample, which it keeps for up to 9 months, the same as its heatmap and click data.

The site also stores your light/dark theme choice in your browser's local storage. That's a single preference. It never leaves your device and identifies nothing.

Your analytics choice sits in local storage too, under analytics-consent, so the banner stays closed on later visits. The da_geo cookie from the section above tells the page to ask. The page details for the project form sit in session storage under da_attribution.

You can block or clear cookies in your browser settings, and Google offers a browser add-on that opts you out of Google Analytics everywhere.

You can ask what we hold about you, ask us to correct or delete it, or object to how it's used. If you're in the EU, UK or a region with similar rules, these are legal rights; everywhere else we honor them anyway. Email hello@digitalchemy.digital and we'll reply within a few business days.

If the tools or practices described here change, we'll update this page and the date at the top. Questions about any of it: hello@digitalchemy.digital.