- Talking Head
cfo.ai: talking head ad for SaaS
A solo founder films herself at home, lists the money questions no one warned her about, and asks Ari “if I hire someone next month and revenue stays flat, what happens to cash?”
01
Brief
cfo.ai sells Ari, which this founder uses “for planning.” She describes what it does with her question: “It works through it in the model and shows me the assumptions.” She keeps the call for herself, “I still decide whether to hire,” and closes on what Ari replaces: “my bank balance and a spreadsheet I made on a Sunday.”
The ad speaks to founders who run a company alone, and it opens on their problem: “Starting a company alone, nobody warns you about the money questions.” Before Ari appears it has to name those questions in a founder's words, “did that client actually pay? What did we spend last month?”, and admit that “The numbers exist, just in different places.”
02
Format and style
A selfie talking head under the title “The solo-founder job no one talks about.” A woman with long dark hair and a cobalt shirt holds the phone at arm's length in a bright room with white curtains, a fiddle-leaf fig and shelves of pottery. She talks with her hands, and white captions sit at chest height a few words at a time.
Each question gets a card beside her face in the style of the app it comes from: an overdue invoice alert, a month of spending, a project list with late work and a possible new hire, a bank chip and an invoices chip, a spreadsheet tab. The cards turn her worries into screens the viewer has seen on their own phone, and in AI SaaS video ads for founders that recognition holds the viewer until the product appears.
03
How it was made
I open on her mid-gesture with “Starting a company alone, nobody warns you about the money questions,” and land each question on a card: the invoice alert on “did that client actually pay?”, the spending card on “What did we spend last month?” and the project list on “If I hire someone, am I still okay if a few projects run late?” A bank chip and an invoices chip drift apart on “just in different places,” and a spreadsheet tab pops up as she says it “feels right for about two days.”
The cfo.ai mark appears across her shirt on “So I've started using Ari from cfo.ai for planning.” Her hiring question types into a chat card while Ari works, and the answer drops in with a runway chart as she says “It works through it in the model and shows me the assumptions.” She lays a hand on her chest for “I still decide whether to hire,” her checking balance and the spreadsheet return for the closing line, and the end card sets the cfo.ai mark and a free-trial button on a navy-to-orange gradient.
04
Deliverables
One talking head ad, vertical 9:16
Runtime 0:40
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