- UGC Unboxing
Faux Natural UGC unboxing ad: The tree lights itself
On the first snow of the year a couple carries a box up the stoop, folds down the hinged branches of a 5 ft tree and finds the lights in the pine cones: “No tangled lights this year.”
01
Brief
Faux Natural sells the 5 ft artificial Christmas tree in this ad. The voiceover covers its two features: the branches “come folded up tight and they fold down on hinges,” and the pine cones are the lights, “Warm white, built right in.”
The ad speaks to households that put up a tree each winter and dread the string of lights. In 21 seconds it has to take the tree from the box to a lit corner and close on fauxnatural.com.
02
Format and style
A holiday UGC unboxing under the title “MY 5 FT TREE lights itself.” A couple in winter coats and knit hats carries the box up a snowy stoop at dusk, and the rest plays in a living room with an exposed brick wall, a bay window onto falling snow, a radiator lined with candles and a patterned rug.
The two share the setup, and the voiceover gives each a job: “He took the top. I took the fluffing.” The light moves from blue dusk to warm lamplight as the tree goes up. I time seasonal AI UGC unboxing ads to a moment the buyer pictures, here the first snow and a mug of cocoa.
03
How it was made
I open on the stoop with “First snow of the year and our tree was waiting on the stoop,” then cut inside, where she slices the box open on “It's the 5-foot one from Faux Natural.” He holds the top of the wrapped tree while she peels the plastic away, and the branches drop on “they fold down on hinges.”
The two of them set the top in place on “He took the top,” and her hands shape the branches for “I took the fluffing.” Close-ups move through the frosted branches to the pine cones glowing on “And the pine cones? They're the lights. Warm white, built right in.” The last shot finds her on the floor under a knit blanket with a mug and the lit tree in the window for “No tangled lights this year. Just cocoa,” before the Faux Natural end card.
04
Deliverables
One UGC unboxing ad, vertical 9:16
Runtime 0:21
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