- Talking Head
Corvana: talking head ad for SaaS
A presenter at a table outside a busy store opens on “Sales went up, profit went down” and turns her laptop to the camera to show the Corvana dashboard.
01
Brief
Corvana is a business benchmarking platform. In the ad's words, it “connects your Xero, your POS, your payroll, and benchmarks it all against real industry data.” The end card adds “160+ integrations,” “30+ industries” and “50+ government and industry data sources” under the line “Building better businesses.”
The ad speaks to business owners who watch revenue climb while margin slips, and it names its range: “Retail, hospitality, professional services, one location or 500.” In 28 seconds it has to turn that worry into a trial, and the last spoken line is “Try Corvana tonight.”
02
Format and style
A talking head at a dark wood table: a woman with her hair pinned in a bun, a sage turtleneck and a clip-on mic sits behind a silver laptop, with a monstera at her shoulder and a glass wall onto a shopping centre behind her. Shoppers move through a store across the concourse for the whole ad. Captions sit low in the frame in white capitals on blue blocks, two or three words at a time.
I set her in front of a retail floor so a store owner sees a business like theirs before she names an industry, and the laptop lets her show the product on its own screen. In AI SaaS video ads I move between a face and a screen that way to stop a software pitch from turning into a slideshow.
03
How it was made
I open on her at the table with the hook, “Sales went up, profit went down. Sound familiar?”, and she sets up the contrast with a hand raised: “A spreadsheet tells you what happened.” On “Now everything is real time, whether they are wins or losses” she spins the laptop around, and the dashboard faces the camera as she says “Corvana connects.”
She holds the screen up through the integrations line, and the view changes to a list with one row lit in green as she counts off “Retail, hospitality, professional services.” After “Corvana benchmarks them all” she turns the laptop to face her and delivers the close over the lid. The end card brings the blue Corvana mark onto a navy ground with the tagline, a row of integration logos and corvana.com.au.
04
Deliverables
One talking head ad, vertical 9:16
Runtime 0:28
Built for Meta
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