- Product Demo
- Talking Head
- UGC-style
- TikTok
Everheld: product demo ad for beauty and wellness
A presenter in a Sephora aisle scores three big-name foundations out of 10, then gives Everheld 4 in 1 Foundation a 100.
01
Brief
Everheld 4 in 1 Foundation, in the presenter's words, has “hyaluronic acid and vitamin E,” “comes out white” from the pump and “adjusts to your exact skin tone” as it blends. He says he has recommended it to “probably 40 or 50” of his “mature clients” and that “Over 50,000 women have already made the switch.”
This 93-second TikTok post speaks to women “over 50” whose foundation gives out “by midday.” It has to hold them through three low scores so the fourth lands, then earn the tap on “One product. Your fingers. Done. Click the link below.”
02
Format and style
A ranking post that cuts between a talking head in a Sephora aisle, a hand raising each bottle at its own counter, and women at home mirrors working foundation into their skin. The presenter, a man with slicked-back dark hair in a white open-collar shirt, films himself beside a curly-haired woman in a beige knit who looks to be in her sixties, and he calls the Everheld bottle “her” from the moment it appears.
Black captions in white rounded boxes run two to four words at a time across the lower third, and each brand name and score has its own card, so a viewer with the sound off can follow the ranking. Jokes like “like Google Maps” and “Emotionally available? Not at all” keep the low scores moving, and scoring the rivals first is how I shape AI beauty and wellness video ads for a buyer who keeps reaching for the big names.
03
How it was made
I open on the presenter turning to the woman beside him with “If your foundation looks like this by midday and you're over 50,” then “this is fixable.” A hand lifts L'Oreal True Match in front of Sephora shelves for “2 out of 10,” a blonde woman at a bathroom mirror presses her cheeks as the caption reads “system says Perfect Match,” and Mac Studio Fix rises at the MAC counter for “4 out of 10.” A woman with a patch of foundation on her forehead grimaces at a vanity on “like it's proud of them.”
Estee Lauder Double Wear comes up at its counter for “5 out of 10,” and a woman in a floral blouse at a white desk touches her face beside the bottle as he says it “maps your wrinkles like Google Maps.” On “Everheld 4 in 1 Foundation” the pink bottle with its gold collar, printed Changing Foundation and Age Defying Formula, fills the frame against black and white striped shelves, and women in a grey knit, a white tee and a striped sweater blend dots of it with their fingers at mirrors through “no brush no technique” and “no color matching.” I close the 93 seconds back in the aisle, where he holds the bottle beside the woman for “I had a client in her late 50s who hadn't worn foundation in years” and “Click the link below.”
04
Deliverables
One product demo ad, vertical 9:16
Runtime 1:33
Built for TikTok
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