- Podcast Style
- Dual Avatar + VO
- Meta Reels
OneChurch: podcast-style ad for churches
A two-voice stage conversation that sells church communication software without one word about software.
01
Brief
OneChurch sells a communication system to churches: one message that reaches the whole congregation as text messages and voice calls. The buyers are pastors and church staff.
The ad had to show what the system changes for a congregation on a Sunday morning. It had to speak in the language of ministry, the language this audience uses.
02
Format and style
A podcast-style stage interview between two church leaders that the viewer overhears as a conversation. Pastors trust other pastors, and two of them comparing notes on stage speaks to that trust.
The stage setting gives the ad the weight of a talk worth hearing. The format fits a story about listening, since the whole piece shows two people listening to each other.
03
How it was made
The two leaders tell a before and after in conversation, starting with Sunday mornings three years ago: announcements on paper, emails going out late, and “somehow still half the church didn't know what was happening.” The hook sits in the first exchange, where one leader says “different is a nice way to say chaotic.”
I cast two avatars as leaders of the same generation and directed them so each line lands as a reply to the one before. The congregant's line, “Thank you for calling me. It feels like you're really reaching out,” sets up the close: “communication isn't just logistics. It's ministry.”
04
Deliverables
One podcast-style ad, vertical 9:16
Runtime 1:55
Built for Meta Reels
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