Expert Market: podcast-style ad for SaaS

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Format and style

A single-guest podcast frame: a woman with a black fringe, a black turtleneck and gold hoops sits in a pale armchair behind a black studio mic on a boom arm. Bookshelves, trailing plants and white flowers on a round wooden table fill the room, and she sits off-center, turned toward a host the camera never shows, so the viewer lands mid-interview.

Bold white captions with a black outline tilt across the lower middle of the frame, and a key word in each line lights up in green, orange, blue or purple: “overpaying,” “phone system,” “switch,” “savings.” A cost warning sounds like inside advice when a guest on a talk show delivers it, and AI SaaS video ads for a comparison service need that borrowed trust before the brand appears.

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How it was made

I open on the guest mid-gesture with “Your business is probably overpaying for its phone system right now,” and the host she turns toward never speaks. On the hidden charges line I cut to a woman in glasses and a pale blue blazer frowning at a bill between towers of paper, then back to the guest, who raises a finger as she names the features a current phone system should have.

The feature list plays over a young man in a headset on a waterfront bench, scrolling his phone against a city skyline. “You're already behind” runs from him to a woman in a headset at an open-plan office desk, who starts “The kind of savings you can see almost overnight are crazy” before I cut back to the guest to finish it. The ad ends on a white card with the Expert Market logo and an outlined button that reads Tap below to compare prices.

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Deliverables

• One podcast-style ad, vertical 9:16

• Runtime 0:22

• Built for Meta