- Claymation / Stylized
AscendSkin: claymation ad for beauty and wellness
A satirical claymation ad where Big Fragrance sues the upstart cologne brand for making men stop overpaying.
01
Brief
AscendSkin sells Butter Cologne to men in a fragrance category where the ads run on glossy slow-motion cinematics and whispered luxury.
The brand's case is value: men overpay for scent. The ad had to make that claim without lecturing the buyer.
02
Format and style
Satirical claymation: a luxury fragrance house takes Butter Cologne to court, and the offense is helping men stop overpaying. The joke puts the value claim in the mouth of the incumbent, so the viewer reaches the conclusion laughing.
Sculpted characters let the brand be absurd and still look expensive. The clay style breaks every visual code the category shares, so the brand reads as the upstart before anyone speaks.
03
How it was made
I storyboarded the piece around the lawsuit and played the premise straight from the first beat. The script keeps the grievance absurd and the delivery serious, and the laughs come from that gap.
I designed the characters as sculpted clay figures and set the timing of each beat in the edit so every punchline lands on a pause. Frame by frame finishing keeps the clay texture consistent from the first shot to the last.
04
Deliverables
One claymation ad, vertical 9:16
Runtime 0:53
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