- Podcast Style
SeekGlo: podcast-style ad for beauty and wellness
A podcast co-host who has “given up on stretch marks” fires five doubts at a friend who swears by SeekGlo's micro needles.
01
Brief
SeekGlo sells a stretch mark treatment that, in the ad's words, uses “tiny micro needles to get the serum in there.” The friend says she uses it “once every two weeks,” that her marks started fading “after around two, three sessions,” and that it comes with a 90 day guarantee.
The ad speaks to women who have tried creams and decided stretch marks “just don't go away.” It has to take that belief apart, calm the fear the word needles raises, and leave the viewer on the guarantee.
02
Format and style
A two-host podcast on a warm set: a pegboard wall with a HER STORY neon sign, dried flowers, potted plants, and a wooden table with ceramic mugs and a notebook. Both women wear over-ear headphones and speak into black studio mics on boom arms. The skeptic has wavy light brown hair and a beige knit sweater; her friend wears her dark curls up with an olive sweatshirt and layered gold necklaces.
For the first stretch the frame splits in two, with the hosts side by side on top and a close-up of a stretch-marked stomach below, so the problem stays on screen while they talk. Single white words flash up one at a time in the lower third. AI beauty and wellness video ads for a device that sounds painful need a relaxed tone, and two friends talking over coffee mugs supply it.
03
How it was made
I open on the skeptic: “Okay, but like, I've actually given up on stretch marks. They just don't go away, right?” Her friend cuts in with “No, wait, I used to think that too,” and from there one asks and the other answers: “Different how?”, then “needles?”, “does it actually work?”, “Even old ones?” and “how often do you do it?”
The cutaways follow the argument. A pregnant woman in a grey robe rubs cream on her belly in a white-tiled bathroom as creams “sit on top of your skin,” the SeekGlo jar with its gold needle cap stands on a marble shelf beside a jade roller as the camera pushes in on “tiny micro needles,” and the applicator presses against a bare belly on “little taps.” A close-up of stretch marks on a hip plays under “two, three sessions” and “Even old ones?”, and I close the 42 seconds on the friend in a single, smiling as she names the 90 day guarantee.
04
Deliverables
One podcast-style ad, vertical 9:16
Runtime 0:42
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