- Street Interview
- Avatar + VO
- Meta Reels
AutoBuddy
A street interview that turns car payments into a plot twist — same car, $190 a month less.
The approach
The format is a man-on-the-street interview with one question: “how much are you paying a month for your car loan?” The answers stack up the tension — $680 for a Toyota RAV4, $720 for a Hilux from someone who “just went with whatever the dealer offered” and admits he doesn't fully understand what he signed.
Then the twist: another driver, same RAV4, paying $490. The mechanism comes from her, peer to peer — a free 60-second online quiz that checks approvals without touching your credit score, a pre-approval in hand before walking into the dealership, and the dealer's finance desk suddenly competing with a better offer. The CTA closes exactly where the curiosity peaks: free quiz, links below.
Why it works
The numbers do the persuading
$680 versus $490 on the identical car is a felt loss, not an abstract saving. Viewers immediately run their own payment against the gap — the ad makes them do the math on themselves.
The audience is in the video
“I just went with whatever the dealer offered” is most car buyers. The interviewees aren't characters — they're mirrors, which is what makes the fix feel personally available.
Every objection cleared before the CTA
Free. Sixty seconds. No credit-score impact. Real leverage at the dealership. By the time “links below” lands, there's no rational reason left not to tap.
Want something like this for your brand?
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