- Street Interview
AutoBuddy street interview ad: $4,700 from checking
The interviewer opens on “$4,700 saved on his car loan. Just from checking,” before a local with a takeaway coffee tells how his mate got stung at the dealership.
01
Brief
AutoBuddy offers a free check that takes about 60 seconds, compares 30-something lenders and uses a soft credit check with no hard inquiry.
The ad talks to anyone thinking about a car right now, and above all to buyers who fear a quote will hurt their credit. It has to turn that fear into a reason to check before signing at the dealer.
02
Format and style
A vertical vox pop on a busy pedestrian mall at midday, with West End Coffee signage and shop awnings behind. The interviewer, in a green top with a black mic, stands beside a curly-haired man in a navy T-shirt holding a takeaway cup, and the camera swaps between her lines to camera and his answers.
The coffee cup and the crowd behind him tell a viewer this man got stopped on his coffee run, which suits a script about a near miss at the dealership. The credit-score worry sits at the center of these AI car loan video ads, and a stranger saying “I was paranoid about that” puts it in the viewer's own words.
03
How it was made
I open on the interviewer to camera with the payoff first: “$4,700 saved on his car loan. Just from checking.” Then I hand over to him, and he starts with his mate, whose dealer “slapped like 8% and hidden fees onto his loan”, and admits he was about to do the same thing.
The interviewer asks, “Wait, so it doesn't affect your credit?” and he answers, “Soft check only. That's what got me to actually do it.” He lands back on $4,700 against the dealer's offer on the same car and adds, “I nearly signed that day too.” I close at 41 seconds on the interviewer to camera: “Links right there. 60 seconds, it's free.”
04
Deliverables
One street interview ad, vertical 9:16
Runtime 0:41
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