Bee: motion graphics ad

02

Format and style

A motion graphics ad with no presenter and no voiceover: a 3D render of the dark wristband turns on a black ground while type and a music track carry the message. I use Bee's yellow for the headline, the word “Only” and the icon on each feature chip, and I keep the Bee mark and the price at the bottom of the frame from the first second to the last.

A price claim needs one number the viewer can read at a glance, so I keep the layout to one idea per screen: the claim, the features, the call to act. I build AI motion graphics ads for hardware this way, because the product has no face and the viewer has to read the pitch.

03

How it was made

I open on the band spinning into frame under “Your personal AI wearable,” and the headline “1/3 the price.*” lands in heavy yellow type above it. “Only $49.99” glows beside the Bee mark, the footnote sits under it in small white type, and three yellow dashes draw in under the headline while a green light pulses on the band.

The headline clears and the band tips upright. Three chips stack at the top of the frame, one per beat: “AI summaries,” “Suggested to-dos,” “Answers from your conversations.” A yellow circle grows from the center until it fills the screen, the type flips to black, and the ad ends on “Get Bee” with the band, the mark and $49.99.

04

Deliverables

• One motion graphics ad, vertical 9:16

• Runtime 0:10

• Built for Meta