- Street Interview
YourDebtPath street interview ad: Four years of minimums
A grey-haired woman on a suburban street admits four years of minimum payments left her owing more than when she started.
01
Brief
YourDebtPath runs a free quiz of about ten questions (what you owe, what kind of debt, how long you've had it) that takes 60 seconds and shows which programs a person might qualify for. In the ad, someone calls the respondent the same day, and there is nothing to pay unless something works out.
The ad addresses people who keep making minimum payments while the balance stays put, and who believe “you owe it, you pay it forever.” It has to tell them those programs exist and get them to take the quiz.
02
Format and style
A single-respondent street interview on an overcast, tree-lined residential street, with weatherboard houses and a yellow road sign behind. An older woman in a teal cable-knit jumper speaks into a black mic that comes in from the left, and the young interviewer in a navy jumper appears in cutaways as he listens.
Debt carries shame, so the look stays soft and grey, with no captions or graphics between the viewer and her face. A woman who has paid for years and names a friend who paid for eight gives these AI debt relief video ads a voice that matches the viewer's own situation.
03
How it was made
I open mid-confession with no question heard: “four years of minimum payments and I owed more than when I started.” She widens it straight away to her friend Carol, “eight years she'd been paying and the number just sat there”, and to the belief they shared: “you owe it, you pay it forever.”
The middle covers the quiz in her words, about ten questions and 60 seconds, then the moment it turned real for her: “someone called me the same day, real conversation, no pressure.” I keep her in a close frame for almost the whole minute, cut to the interviewer's reactions for breathing room, and let her deliver the close herself after “I wished I'd done it three years ago”: “take the YourDebtPath quiz, links right there, 60 seconds, free.”
04
Deliverables
One street interview ad, vertical 9:16
Runtime 1:01
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