- UGC Unboxing
Faux Natural: UGC unboxing ad
A 21-second unboxing follows an 8 ft olive tree from a taped box to a corner of the living room, with a voiceover that names what it's made of: “real wood trunk, silk leaves.”
01
Brief
Faux Natural sells the artificial olive tree in this ad, which the opening text calls “my 8 ft olive tree.” The voiceover describes a “real wood trunk” and “silk leaves” and gives the reason to buy in one line: “No watering and it looks like this all year.”
The ad speaks to people who want a large tree indoors and have no wish to keep one alive. It has to answer two doubts about a tree that ships in a box, how it arrives and how real it looks, and send the viewer to fauxnatural.com.
02
Format and style
A UGC unboxing with voiceover: a woman in black opens a long cardboard box on the floor of a bright living room, and her voice runs over the footage as if she filmed it for a friend. The only text on the footage is the opening title, “UNBOXING my 8 ft olive tree,” in white italics with a leaf emoji.
An unboxing answers the buyer's doubts in the order they come up. The viewer sees how the tree ships, watches the branches open as the wrap comes off, and gets the trunk and the leaves at arm's length in the close-ups. I build AI UGC unboxing ads in that order for products people hesitate to buy unseen.
03
How it was made
I open wide on her kneeling at the box with a cutter as the voiceover starts: “Okay, my olive tree from Faux Natural is here.” An overhead shot shows her pulling paper off the wrapped branches on “It comes packed tight and stands on its own,” and she sets the trunk in a glazed pot. On “Cut the wrap off and the branches open right up” she slices the plastic sleeve and the branches spread above her head.
Hands pour bark chips around the base on “A little bark on top,” and the camera moves in on the forked trunk and on leaves with small green olives for “real wood trunk, silk leaves.” She stands with her hands on her hips and looks up at the tree for “No watering and it looks like this all year,” says “Love it,” and brushes the leaves as a white card rises with the Faux Natural logo, “Bring nature indoors. Without the upkeep.” and a green button that reads “Shop at fauxnatural.com.”
04
Deliverables
One UGC unboxing ad, vertical 9:16
Runtime 0:21
Built for Meta
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